The trend today from most major tool-makers is to offer the market a variety of kits. And Black and Decker tool kits have been well received in this area. Now besides the fact that these kits come in just about any configuration that you can imagine, what you have to stop to think about is actually why this tool company commands such a good chunk of the tool marketplace.
Is it because they offer tools at bargain basement prices? No. In fact Black and Decker pricing is certainly not at the bottom of barrel. Far from it in fact. Is it because they have one of the largest variety of tools and accessories, including Black and Decker tool kits, than other tool manufacturers? That's part of it. But let's take a look at the whole story shall we?
One of the things you have to realize is that Black and Decker has maintained a solid position in the tool market for 101 years. That's right, over a century. Now, do you think that any business can survive that long without doing something right? Hardly, especially in today's environment when the tool market is overwhelmed with cheap and inexpensive tools. So how has this company not only survived, but actually thrived even without the addition of tool kits to their marketing arsenal? The answer is actually quite simple. Build quality tools the almost anyone can afford and keep bring new and innovative tools to the marketplace.
When S. Duncan Black and Alonzo G. Decker first started their company in 1910, Black and Decker tool sets didn't even exist. In fact their first products were machines for making milk bottle caps and machines for candy dipping. It wasn't until 1916, when the company filed for a patent on a ½ inch portable electric drill with a pistol grip and trigger, that Black & Decker started down the road to offering innovative tools that had mass market appeal. Were they successful in the beginning? Absolutely. Within 9 years of opening their doors, sales exceeded one million dollars and the rest you can say is history.
One of the very first successes in marketing Black and Decker tool kits came in 1994 when the company debuted it's VersaPak Cordless Power Tool line. This line was an instant hit with consumers because of the convenience of having interchangeable batteries for a whole line of tools.
And the company didn't stop there with its offerings in Black and Decker tool kits. Soon to follow was the Firestorm series. These are a variety of portable power tools that offer the consumer even more power and more flexibility.
Black and Decker tool kits now can be found in dozens of different configurations to address just about any tool need that you might have. Want a complete portable drill kit? Yup, lots of choices there. How about tool sets with a whole assembly of power tools, like a hand saw, a reciprocating saw, a portable drill, sander, and handheld vacuum? Yup, that too. No matter what tool need you can think of, you'll find Black and Decker tool kits to fill it.
